Why per-user pricing hurts indie apps
When a feedback tool bills per tracked user, your bill grows exactly when your app succeeds. A flat price does not.
How per-user pricing works
Many feedback tools charge by the number of users they track: everyone who votes, posts or comments counts. The price is low while you are small, and it rises step by step as more people use the board.
For a web company with paying customers, this can be fair: more users usually mean more revenue. For an indie app, the link between users and revenue is much weaker.
Why it hurts an indie app
Say your app earns $400 a month. Most of your users are on a free tier or paid once, years ago. A feature in your app goes viral, ten times more people open the feedback screen, and many of them vote. Your revenue barely moves. Your feedback bill moves a lot.
The result is a strange incentive: the more your users engage, the more you pay. Some developers react by hiding the feedback screen deeper in the app, which is exactly the wrong outcome.
One example: when we read Canny’s public pricing page on 4 October 2026, it listed about $79 a month, billed yearly, at 100 tracked users, with the price rising as tracked users grow. Check their current page before you compare, because prices change.
What a fair price is based on
A price should grow with what you use, not with how popular you are. For a feedback tool, sensible limits are:
- The number of apps. More apps mean more setup and more support for the tool’s maker.
- Team features. Seats, alerts in team chat tools, and integrations.
- Volume on a free plan. A monthly cap keeps the free tier sustainable without punishing paying customers.
The number of end users and votes should not be on that list.
A cap should never silence a user
If a plan has a monthly limit, what happens at the limit matters. Rejecting the 51st message means a user who took the time to write gets an error, because of the developer’s billing. That is the wrong side of the glass. A fair design accepts every submission and only asks the developer to upgrade before reading what arrived beyond the cap.
How InsightsKit prices
Every InsightsKit plan has unlimited end users and unlimited votes.
| Plan | Price | Apps |
|---|---|---|
| Free | $0 | 1 app, 50 new requests and 50 new tickets a month |
| Basic | $9.99 a month | 3 apps, no monthly cap |
| Pro | $19.99 a month | 20 apps, no monthly cap |
| Lifetime | $249 once, first 100 buyers | Pro’s scope, paid once |
Prices are in US dollars and exclude sales tax or VAT, which is added at checkout. On the free plan, submissions beyond 50 a month are still accepted: your users notice nothing, and the text unlocks in your dashboard when you upgrade or the month starts again.
InsightsKit gives your app a ranked feature board and a support inbox, on iOS, Android or the web. Your users need no account, and the price stays flat however many users you have. Free for your first app.
Create a free account